Driving NZ


100% Middle-earth campaign named world’s best

Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign has taken out the award for ‘World’s Leading Destination Marketing Campaign’ in the World Travel Awards 2012 Grand Final.

Tourism New Zealand chief executive Kevin Bowler said that it was a huge honour to win this category, recognising the strength and effectiveness of the campaign.

“We believe that we have identified a valuable opportunity to enhance the country’s international profile through its association with the filming of The Hobbit trilogy.

“Through our new 100% Pure New Zealand campaign we aim to leverage the attention that New Zealand will receive by starring in these movies, and convert that attention into travel.

“Receiving recognition from the international tourism industry for the work we are doing is a great achievement.”


Gibston River Train

19 Nov 2010
The new Gibbston River Trail in Queenstown opens on 04 December, following a six year project. The 8.5km walking and cycling trail follows the Kawarau River and sports 14 steel truss bridges, 12 wooden bridges and links the Kawarau Bungy Bridge through to the Waitiriri Creek Wines. The trail is free and will be managed by Department of Conservation.











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